duett
Consumer Product Design & Development, Branding,
Go-To Market Strategy, Social Media Roll Out, Assets Development
Partnered with duett to design, develop, source & manufacture new social product line.
Defined market needs, target audience, market positioning, value proposition, overall go to market strategy & detailed quarterly plan. Facilitated product development, manufacturing, logistics & distribution channel set up.
Developed brand concept and vision, key marketing messages, campaign and all creative assets including duett's key characters (mascots). Designed & executed pre-launch campaign via viral contest giveaway and social media roll out via building communities.
Continuously building a social influencer micro army of brand ambassadors and nurturing duett's brand communities via engagement and visual story telling. Developing ad campaign strategy, PPC keyword strategy, visual supporting graphics & animations.
